Grow Your Business With These Mobile Marketing Concepts

Grow Your Business Along With These Mobile Marketing Concepts


Mobile marketing is actually swiftly ending up being the most effective, fastest and also most convenient technique to reach your clients.
Lots of folks are actually connected to their cell phones and also reaching all of them by doing this is extremely hassle-free. This write-up will certainly give you ideas on just how you can utilize mobile phone marketing approaches to connect to your clients.

When delivering messages to your customers, make sure to utilize their true title. Utilizing your clients actual name in the message makes a more individual atmosphere that will definitely permit you to connection along with them and also produce your message seem to be less automated or even automated as well as much more practical, helpful, and overall extra genuine.

To improve your transformations, pick call-to-actions that are actually purposefully maximized for the mobile adventure. Traditional call-to-actions, like owning site visitors to web forms and also non-optimized web pages may be quite confusing in a mobile phone setting. Instead, attempt taking advantage of call-to-actions that match the much smaller monitor like click-to-call or even simply scheduling a visit time.

Being compatible is actually vital. When starting a mobile phone marketing project this is actually crucial that this will definitely feature accurately no matter which tool your client is using. There adhere users from every mobile system and focusing on just one gadget restrictions your consumer foundation. At the really minimal it must be readable on the 3 most significant tools: Blackberry, iPhone, and Android.

Don’t focus so much on discovering the time and also the budget social media. Focus rather on the integration from mobile phone marketing and also social media right into your business. You could be stunned to learn the many things that you are actually currently unable to perform due to the fact that you are actually not but mobile-marketing friendly. Concentrate on leveraging just what you can.

One means to get individuals a lot more thinking about your mobile phone marketing project is to make this fun and interesting. Many people will browse their phone when they are actually awaiting another thing, like a bus or even a learn. If you manage to still market your product, and provide your consumers something to accomplish concurrently, you will locate much more efficiency from your mobile phone advertising.

When utilizing mobile advertising and marketing, try to use text message as long as feasible and also steer clear of using big data including pictures. You might possess the most effective mobile phone with very shrieking prompt 4G download speeds where you may access the web off anywhere, however your consumer likely does not. Therefore develop your mobile phone advertising in means the benefit everyone.

Have a look at cost-free mobile phone apps around the web and obtain a few of these to provide your clients in your mobile phone advertising initiative. With a routine initiative, you can offer factors like cost-free digital books as well as white colored documents. In the mobile phone world, nevertheless, individuals are definitely curious about apps. Discover some amazing ones to give cost-free.

As you can easily see, there are actually a lot of effortless factors you can possibly do to earn your mobile phone advertising and marketing campaign a success. Follow the recommendations that this post supplies as well as you will certainly be effectively on your means to reaching your clients and also increasing your clients, via making use of successful mobile advertising.

gle Glass – Will Google Glass Obliterate the Smartphones?

Google Glass– Will Google.com Glass Obliterate the Smartphones?


Source: Flickr


A few decades earlier, folks desired their smart phones to carry out over just having the ability to acquire telephone calls.
Over times, the modern technology from cellphones continuouslied grow till that managed to meet the wants of every mobile phone individual and also even more. Along with the landing from the smartphones, folks are today able to accomplish much more than just deliver messages or even create call along with their smart phones. They could have pictures, search the Web, carry out office work, and even other common duties like evaluating calorie consumption for a specific meals product.
Having said that, one particular device is mentioned to become endangering the quite presence from smart devices: the Google Glass. Are the speculations accurate?

Google.com Glass is most likely the embodiment from wearable modern technology, although there have actually been actually precursors which performed factors outside the Google.com Glass’s scope of functionality. Primarily, the Google.com Glass can work like a mobile phone, minus the information and e-mail structure. Various other attributes like taking images and also video clips, scanning information and also the Internet, or even accessing the GPS are actually discovered in the Google Glass.

What does this method for cell phone individuals?
The brand new smartphone models like the Samsung SIV as well as iPhone S5 are actually coming to be noticeable, or even extremely major. They simply won’t suit naturally inside our wallets any longer because of their area. Google Glass removes this concern, all due to its own measurements. The energy and functionality of a tablet or even cell phone is stuffed right into a spectacled eyeglasses, so the obtrusiveness is eliminated. Essentially, if every thing Google.com declared concerning the components of Google.com Glass holds true, that will completely or even somewhat get rid of the need from mobile phones. Today, Google Glass is actually still hush regarding what the Google.com Glass can actually carry out.

In a latest project, Google gave out the Google.com Glass to adventurers in the hopes from capturing their adventures, off skydiving to mountain climbing. The end result was a wonderful excellence. The travelers really loved the idea from having the ability to capture and have photos of their experience without must burden themselves along with an electronic camera.

This additionally revives the capacity for individual interaction considering that people won’t must take a look at their phones when they would like to browse the Internet or even read notifications. Everything may be carried out through the Google Glass, so the interaction between customer and also customer is actually certainly not impeded by view of a mobile phone. Google.com has actually introduced that Google Glass will definitely include a MyGlass application, which enables this to become synched through any type of Android phone. This allows individuals to see information, DIRECTION FINDER records, as well as help make a call using the voice-to-text performance of the cellular phone.

Mobile Marketing Mistakes To Avoid

Mobile Advertising Mistakes To Prevent

Cone..HMM ..Stone rhyming zone..#macromondays..clicked the natures jewel with my iPhone when was out for my morning run..
Source: Flickr

Concerning a decade back, there is actually no such factor as an iPad, a tablet computer, a smart phone or even a mobile device that is actually world wide web made it possible for. Before iPhone brushed up the world along with its own cool style and incredible features, mobile marketing was actually everything about marketing ringtones, ring back songs and also text. Therefore regarding anyone can easily tell, each of us is actually reasonably new to this mobile advertising and marketing craze as well as it is actually truly not surprising that a ton of services are still exercising all the methods in it. Because that holds true, companies that attempted their luck in mobile phone advertising commit usual blunders on this side from the business. Right here, we tell you the four from those very likely blunders that large and tiny firms devote in one means or even the various other. Our team wish you will certainly not succumb to these usual oversights also.
1. Cultivating an app without a back-up plan to create it big. There are over half a million apps offered via Android, apple iphone and Blackberry apps shops. This implies that your own application needs to be actually over only among the checklist. It ought to be special, fun, memorable and addicting if it is a game or quite helpful and also insightful if this is one thing else. Your merely must not only finish when you’re carried out bring in the app. Market is with help from social media sites. Permit it be found through many individuals as well as have numerous specialists for your app just before or even after you have discharged this. Maintain your application updated as well as correct bugs every once in a while, allowing users to use them once more due to some added attributes.
2. Content and mobile phone messaging inequality. SMS or even much better known as sms message are one of the most effective means to reach mobile phone individuals that are actually attached or associateded with materials including internet sites, downloadable apps and also various other web content. They are actually wonderful to use, unless you sent your customers links that point to materials that are certainly not suitable with their smart phones. For instance, you delivered mobile welcoming e-mails to your exchange mobile phones but the hyperlink in the email only teams up with apples iphone, not on various other units. To handle this sort of problem, inquire your internet and also application developer to make use of codes that will definitely discover tool and also create the email suitable to every gizmo. Ensure whatever functions flawlessly, off sending out information to obtaining a response.
3. Certainly not having personal privacy plans truly. Personal privacy carries a good deal from concern to most, or even all, people. Therefore when you engage your organisation in mobile phone advertising and marketing, never forget to take the privacy plan very seriously. Through doing this, you will save your provider some funds and also wrong attention through being on trial for breaching privacy from a certain individual, team or even online community. Observe the business’s guidelines for accumulating individual info from people. Inquire your customer’s permission if you intend to take their info as well as respect them if they decline. Mobile marketing is certainly not regarding having info; this is making an area that values your company.
4. Targeting the incorrect crowd. Mobile gadgets have the capacity to track and also compile records that might be useful for targeting and also personalizing your mobile friendly emails as well as information. This indicates that your information may be delivered to additional folks in and out of your on-line neighborhood. Nonetheless, this does not constantly take great headlines as often there are actually just around 20% of people that will take rate of interest in your email. Specify your intended and also be sure they receive your bargains adequately.

How To Be Successful With Your Mobile Marketing (3)

How To Be Successful With Your Mobile Marketing

Bud Smash
Source: Flickr


You need to be the absolute best that there is when it comes to mobile marketing.
In this article, you will find not only that is this frame of mind appreciated but also catered to with the clearly written advice provided by experts in the field who want to see you excel.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.

QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.

Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.

Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.

Compatibility is crucial. When starting a mobile marketing campaign it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.

To conclude, it is no secret that you are concerned about your performance when it comes to mobile marketing and this is for a variety of good reasons. Hopefully the information contained above in this article will either give you a different perspective or new ideas on how to best implement your plan.

Mobile Marketing At Its Best: Here’s How You Do It (2)

Mobile Advertising At Its Utmost: Listed below’s Just how You Perform That


Source: Flickr


Did you recognize that mobile phone marketing not just covers the most frequently referenced place of smart phones, but likewise mobile advertising boards, taking a trip expos and also any type of sort of marketing that resides in some type of motion.
If you ever intended to further your knowledge of mobile phone advertising, then browse through the upcoming couple of paragraphs.

Include audio and also video recording in your mobile phone advertising and marketing method. Mobile marketing is much more than sms message and also emails. Today, along with faster mobile download rates, audio and video are essential parts to any type of productive tactic. Think about offering audio or video clip podcasts, quick sound meetings or live, on-the-scene video clip to your media mix.

Make your campaign appropriate with all mobile platforms. Your ads must be displayable on all various types of smartsphone requests featuring Android, Blackberry and the iphone. It would certainly be a blunder to not display on one of these platforms because you would certainly be losing out on advertising and marketing to a big portion of individuals.

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Because users will definitely be seeing all of them on small screens, mobile advertising information must be actually quick, clear and show importance. Every add needs to concentrate on a phone call to action that says to the market to do something. Forgetting to consist of a contact us to action in your mobile phone marketing notifications is a popular oversight that amateurs frequently make.

Perform usability screening for your initiative. Enlist your buddies, family as well as colleagues to aid you by receiving notifications as well as replying to all of them. Request for feedback on convenience of use as well as enjoyment. They should like what they observe on the screen and also file that it was crystal clear as well as simple to observe.

Use mobile online marketing. A bulk of the mobile phone searches that are produced are actually carried out utilizing Google, therefore possessing a solid Search Engine Optimisation method is actually equally vital for mobile marketing as this is actually for various other internet endeavors. Moreover, many gadgets customize search engine result by area, therefore ensure to feature location-specific web pages.

Combine your mobile phone marketing campaign into every other element of your marketing to improve the impacts of this! Make details from this on your blog site and online social networking profiles. This way you keep in your marketing loop all potential consumers, whether they are in a workplace, cars and truck or awaiting a bus!

Combine each of your social platforms along with any location-based profiles that you possess. Attach your web site, weblog, Facebook and twitter URLs along with your location-based pages asap. All platforms, featuring your mobile-marketing one, need to possess a regular representation from your company, or you risk baffling your client foundation.

Make certain your advertising campaigns work for all types of smart phones. If your shows is actually merely available through one kind, like an Android, you are going to lose on entire populations from possible customers from other systems. Utilizing cross-platform shows is actually the most effective procedure to draw in the absolute most clients to your business.

In conclusion, not merely performs mobile advertising cover a wide amount of media styles, yet this could also be used to interest a wide array of consumers. You ought to most definitely provide the tips as well as tricks given in this particular post a try out; and you must be actually overjoyed so you see.

Review 2012: The Favorite Gadgets In 2012

Assessment 2012: The Preference Gadgets In 2012

Assuming that 2012 will certainly not be the in 2015 and there would certainly be actually a 2013 to anticipate, then 2012 is actually an excellent year that is going to work as the groundwork of thrilling innovations. This year marked the launch from fantastic gadgets that will certainly mold the innovation garden for many years to find.
Some very early adopters have jockeyed for their favored gizmos that will create their lives as well as work a little much easier. Devices that range from enhancing productivity, gaming as well as amusement have actually reinvented just how our experts operate, participate in and also occupied. The COMPUTER change of the 1980s have actually viewed its own harsh and as modern technology has changed to become mobile as well as processing right now using the clouds. Let us pause and then rewind to the devices that made some noise this year.
iPhone 5
Surely a brand-new release of the renowned smartphone will definitely generate a buzz (fine 2 even more buzz). In fact, iPhone purchases has actually gotten to three million in its own first weekend break launch. One of the best awaited gadgets of 2012, apple iphone 5’s launch was greeted along with a mixed bag from reaction. Some people were actually not startled concerning the specifications and the style being obligated to pay to the various leaks as well as gossips causing the launch. Whether, iPhone still captures your fancy, it is actually one item of components that will definitely stick out as all-time favored devices.
Samsung Galaxy S3
Introduced in mid-May, the Samsung Universe S3 had the headline Finest Offering Mobile phone worldwide for the 3rd one-fourth of 2012. It marketed much more than 30 thousand systems thus far. The sales record alone are going to demonstrate that the creature smartphone offering off Samsung are going to undoubtedly make the individuals at Apple scamper to wrest the top from the fellas from South Korea. Technology and improvement in style, created the Galaxy S3 endeared to smartphone fans in Europe and in Asia.
Samsung Galaxy Note 2
This 5.5-inch combination tablet as well as phone (also referred to as phablet) has marketed more than 3 million systems in simply a little over a month. That is a remarkable number thinking about that this was launched just about the same time Apple presented the apple iphone 5 to the marketplace. Using the S-Pen restored making use of a stylus pen that has actually walked out of style with the intro of the capacitive touchscreen in the authentic apple iphone. The Note 2 has an outstanding offering that has tempted 3 million folks to attempt this set heckuva phone.
iPad Mini
The late Steve Jobs claimed that tablets under 9 inches would certainly not offer. Right now his folks at Apple think that a tablet computer that is smaller in comparison to the well-known apple ipad is going to offer. Swift forward to Oct as Apple beat its own competitors’ announcements through launching apple ipad mini. The apple ipad mini is a smaller sized variation from the iPad2. This discusses practically the same A5 processor however with upgraded iSight rear cam. This shares the exact same screen resolution along with the apple ipad 2. The opening time from iPad purchases was a variety and also only opportunity may tell if iPad mini will certainly come to be a runaway success hit.
Nexus 7
Google released its own Android-powered; Asus-manufactured tablet computer to counter the offerings of Apple. Named Nexus 7, this possesses a seven-inch IPS display powered by a quad-core nVidiaTegra 3 SoC. Exactly what makes the Nexus 7 other off various other Android tablet computers is its own cost. In October, the rate of Nexus 7 went down coming from $299 to $199. This shows up that the tablet is being sold without profit. Exactly how carries out Google acquire additional amount of money? Coming from adverts obviously!
Amazon.com Kindle
Just like Nexus 7, Amazon.com is actually marketing its own Kindle tablet computers practically without revenue. Amazon.com is trusting the purchase from books and also various other media coming from its internet retail store. With a revamp, the Kindle was actually 2011 Android tablet computer poster child and also it seeks to reclaim its own lofty stance however sees Nexus 7 as a huge impediment.

Increase Your Organisation Success With These Mobile App Advertising Tips

When it involves mobile App advertising and marketing, and also particularly to the mobile internet, there are a plethora of things you require to take right into account such as the placement as well as structure of any kind of ads that are used. This and also lots of other related ideas are consisted of right here in the adhering to short article simply for you.

Make certain your mobile App marketing campaign works across all mobile platforms. Make sure your project is readily available on all systems, as well as test it for capability prior to you email it.

Click here for more read App marketing tips for the holidays

When sending out a suggestion message in mobile advertising, you must always wait around 2 or three hours prior to the occasion of which you’re reminding individuals. Sending those suggestions day ahead of time instead is just going to create individuals to ignore them. Your initiatives will be thrown away here.

Sometimes you need to ride out a tornado with your marketing project, so bear in mind to sit limited as well as not to do anything extreme. There will be times when a product takes a dive in popularity or when your customers are too cash-strapped to purchase. Simply sit limited and maintain doing just what you do.

When you send out people to a web link, do not expect them to carry out complicated actions such as creating a user’s account or checking out a great deal of message. Make sure you reroute your customers to a website that will certainly offer them with useful and also succinct info that they could quickly check out on their smart phones.

If you do carry out SMS and also text messaging, ensure that you do not spam your customers. If you send out a lot of pointless and unimportant messages to your customers, you risk your number being blocked. Not just will you not reach your customers, your company will certainly get a negative reputation.

Avoid anything in mobile advertising and marketing that seems as well easy. If it feels like it could be really easy to apply, you can be certain that something’s incorrect with it. Naturally, we’re speaking about mobile-specific things right here, like applications and also formatted websites. A whole lot of ads and also email techniques are universal, so don’t worry on that particular front.

When you are designing your mobile marketing campaign, it is very important to bear in mind that many individuals have a slower data connection when utilizing a phone. They additionally are taking a look at your site on a very tv. You wish to develop your website to ensure that these clients will certainly not miss out on anything.

Build exclusivity as well as standing into your mobile advertising. Smart phone themselves have come to be aspirational. Phones, tablets as well as also some mobile apps have come to be signs of condition. Do the same with your mobile advertising by providing special material to your mobile viewers or downloads just readily available to those that have subscribed for mobile messaging.

To summarize, there is a lot that goes right into each unique branch of mobile marketing as well as the best ways to apply it overall. Ideally you detected at least a few valuable tips here and also will certainly have the ability to establish yourself up for a great marketing plan.

Make sure your mobile advertising and marketing project works throughout all mobile platforms. When sending out a pointer message in mobile advertising, you need to always wait around 2 or 3 hrs prior to the event of which you’re reminding individuals. Prevent anything in mobile advertising that seems too very easy. When you are creating your mobile marketing project, it is important to keep in mind that many individuals have a slower information connection when making use of a phone. Adhere to match with your mobile advertising and marketing by using unique content to your mobile viewers or downloads just readily available to those that have actually subscribed for mobile messaging.

How to attract users to your app, click to read more detail

Reasons for Data Loss

Accidental Damage: This involves operating system (OS) failure, in which lost files are copied to another disk. This is performed by mounting the system disk or the removable media. Files are then transferred from the system drive to the backup disks via a file manager or an optical disc authoring software. This type of data loss risk can often be mitigated by regularly copying or storing valuable data on different partitions.

Disk Failure: This involves failure of hard disk, disk partition, or a file system. Data, in such cases, can be retrieved by repairing file system, master boot record, or through hard disk recovery methods such as hard drive firmware, hardware replacements on a damaged disk, and software based corrupted data recovery. In case of recovering data from hard disks failure, engineers focus on one-time recovery or retrieving data that can be easily read.

File Deleted from Storage System: In this case, content of the deleted or lost file is not immediately removed from the drive and hence can be recovered in multiple fragments.

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Book Review- Gardners of Eden: Rediscovering Our Importance to Nature

Peter French Round Barn

“…hardly anyone, to my knowledge, is expressing concern about the removal of humans from the roles within the ecosystem that we have evolved to play, and that Nature has evolved to have us play. Nor is anyone conducting studies to determine what these roles were or what changes have occurred because we no longer fulfill them. Most important, perhaps, no one is trying to reintroduce humans into the environment to have us resume our duties as hunters, herders, gatherers, and whatever else, even though we’re going to great ends to restore animals that have played much less significant roles.”

On a recent camping trip in eastern Oregon I stopped at the visitor’s center for the historical Peter French Round Barn in Harney County. The barn and the visitor’s center are well worth a visit. The visitor’s center has an amazing book selection, mostly concerning the American West. I wanted so many, but I had to choose just one: Gardners of Eden: Rediscovering Our Importance To Nature by Dan Dagget. I was particularly drawn in by cover quotes from one of my favorite ethnobotanists, Gary Nabhan, author of several books about indigenous plant use in the Sonoran desert. I was surprised I had never heard of this book, but when I saw that it was published by a charitable trust it all made more sense. The author is a former environmental activist, and the book in many ways looks like a glossy brochure for an environmental group, laden with pictures, side quotes and, large margins. That is not a bad thing, it was an easy and beautiful read that I devoured in just a few days.

Disgruntled and frustrated by “leave it alone” environmentalism, Dan gives numerous examples of how human interaction is an integral part of natural ecosystems, and how most ecosystems rely on disturbance of some kind such as fire or grazing or harvesting to be healthy. He is a particular fan of the “poop and stomp” method of habitat restoration whereby cattle are brought into a desertified area such as an abandoned mine, which is strewn with hay and straw and native seed, which they eat and grind into the ground fertilizing it while at the same time creating divets with their hooves for rainwater to collect in. Another method he is a fan of is the building of trincheras which are small stone dams that pool water and stop erosion. Being much like the small dams that children build for play, these do not stop the water but merely slow it, and it is not important or devasating if they wash out because the idea is you can build dozens or even hundreds of them on one stream.

Trinchera

Trincheras on El Coronado Ranch

This book comes off as one long rant,  which some people might find annoying. I find it humorous. It would make an excellent  companion to Samuel Thayer’s latest wild foods guide Nature’s Garden which is also hilariously ranty. My only criticism is that the book focuses mainly on the west/southwest and that I would like to see more non-cattle ranching related examples of how modern humans can restore ecosystems.  It would be great to see it expanded for more bioregions, and while I personally have no problems with the use of domestic animals raised humanely and on a small scale, I would love to see some other examples, okay, do I need to spell it out? This may not be happening in too many places, but I would like to see hunting and gathering being deliberately used for restoration, and also to keep environments from deteriorating further.  The author points that when the Forest Service is making management decisions it does not prepare impact statements for leaving the land alone, even though this could be very harmful. Wouldn’t it be amazing to see a public policy that actually required hunting and gathering!?

I’m an anarchist at heart, but I like to play a little game called if I were President of the World, (this can entertain for days on a roadtrip) and if I were president of the world I would turn over the management of public lands to the tribes which originally inhabited them with similar restrictions on development but allowing traditional cultural uses including dwelling and gathering. In fact, a National Park Service rule that would allow tribes to collect plants minerals from parks and that admits that traditional gathering helps preserve plant communities has been been propsed, but it is experiencing strong backlash from a group called Public Employees for Environmental Purposes who believe that doing so would open the door to commercial level harvest and threaten endangered species.  (National Park Service Moving To Let Tribes Collect Plants, Minerals From Parks For Traditional Practices), Naturally, there are also racist undertones to the resistance.

Another idea that I’ve had would be to start a land trust or hunting and gathering collective of some sort… The quote I used in the introduction also bespeaks of ecopsychology: how does shirking our duties as caretakers affect not only the land, but our bodies and minds? Perhaps Gardner’s of Eden Volume II is a book I need to write. So if you are currently working on a project of this nature, lets talk.

Film Review: Under Our Skin (2008)

Have you ever been told “it’s all in your head”? Under Our Skin, a classic big-pharma conspiracy tale, is the story of what some call an epidemic of misdiagnosed and undiagnosed Lyme disease in America. It follows the lives of several Lyme patients as they seek controversial treatment for their illness by a few doctors whose livelihoods are continuously under fire for believing in the existence of chronic Lyme.

You would think that as someone who spends large amounts of time in the woods, I would be worried about contacting or having Lyme disease, but I never have been. My interest in this film came from my interest in medicine in general, especially those mysterious conditions which baffle  modern medical doctors including Chronic Fatigue Syndrome, Fibromyalgia, Irritable Bowel Syndrome, Multiple Chemical Sensitivity, and even Autism. Lyme, often confused with or concurrent with other diseases, seems to fall into the same category as these, having widely variable neurological and immunological symptoms often written off as psychosomatic. As an attractive woman with chronic back pain, I particularly related to the female characters in the movie whose pain was discounted and difficult to convey because they “looked good”.

Much like Autistic Parents have organized around DAN (Defeat Autism Now) doctors, Lyme patients have organized a list of LLMD’s (Lyme Literate MD’s).  I was surprised however that the film focused almost entirely on conventional medicine for Lyme which includes ongoing doses of antibiotics. For an example of an alternative protocol see Steven Harrod Buhner’s book Healing Lyme.

The movie seemed to insinuate global climate chance might be the culprit behind the rising incidence of Lyme. I find myself more concerned with increasing environmental toxins which overwhelm the immune system’s ability to cope with additional invaders and are implicated in many of the diseases discussed above.